{"id":38413,"date":"2021-11-12T11:46:36","date_gmt":"2021-11-12T09:46:36","guid":{"rendered":"https:\/\/es.greenpeace.org\/es\/?post_type=post_profundidad&#038;p=38413"},"modified":"2021-11-24T19:40:31","modified_gmt":"2021-11-24T17:40:31","slug":"black-friday-dia-negro-para-el-planeta","status":"publish","type":"post_profundidad","link":"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/","title":{"rendered":"Black Friday, d\u00eda negro para el planeta"},"content":{"rendered":"<p>Vivimos en un planeta con recursos limitados, pero a\u00fan as\u00ed, utilizamos muchos m\u00e1s de los que necesitamos. Con el actual ritmo de consumo, <b>necesitar\u00edamos tres planetas para suplir la demanda actual de todo tipo de art\u00edculos<\/b>. La publicidad consumista, la b\u00fasqueda exponencial de beneficios de las grandes empresas, la obsolescencia programada, la globalizaci\u00f3n, las modas y la <strong>apuesta casi inexistente por la reparaci\u00f3n, el intercambio u otros modelos por parte de los gobiernos<\/strong> hacen que compremos muchos m\u00e1s art\u00edculos nuevos de los que necesitamos, y de los que el planeta puede proporcionarnos.<\/p>\n\n\t\t\t<div class=\"plyr__video-embed\"  data-plyr-provider=\"youtube\" data-plyr-embed-id=\"https:\/\/youtu.be\/x1rMbR3lqFo\" data-plyr-config=\"{noCookie:true,youtube:{noCookie:true}}\"><\/div>\n    \n<p>Procedente de Estados Unidos, el<em> Black Friday<\/em> comenz\u00f3 en Espa\u00f1a en 2013-2015. <b>Desde 2015, las ventas del <\/b><b><i>Black Friday<\/i><\/b><b> han aumentado un 10-20% cada a\u00f1o. <\/b>A este incremento hay que a\u00f1adirle un cambio de patr\u00f3n en el consumo <strong>a partir de 2019 donde se increment\u00f3 la compra on line.<\/strong><\/p>\n<p>Los <strong>eventos consumistas como <i>Black Friday<\/i><\/strong> parecen especiales, ofertas para disfrutar ahora o nunca; pero realmente hay m\u00e1s de una decena de eventos a lo largo del a\u00f1o que fomentan el consumo excesivo de art\u00edculos que no necesitamos y\u00a0 que tienen un gran impacto (que no nos muestran) en el planeta: <b>deforestaci\u00f3n, p\u00e9rdida de biodiversidad, contaminaci\u00f3n del aire y del suelo, extracci\u00f3n de materias primas y alteraci\u00f3n del suelo, y disminuci\u00f3n de la cantidad y calidad del agua<\/b>. E<strong>l consumismo es la combinaci\u00f3n de factores<\/strong> perfecta para acelerar a\u00fan m\u00e1s la<strong> crisis clim\u00e1tica<\/strong> actual y la <a href=\"https:\/\/es.greenpeace.org\/es\/noticias\/ripbiodiversidad-recuperamos-las-esquelas-para-denunciar-la-perdida-de-especies\/\"><strong>p\u00e9rdida de biodiversidad<\/strong><\/a>.<\/p>\n<div class=\"row text-left\">\n<div class=\"col-12 col-md-12 d-flex flex-column\">\n<div class=\"container-fluid\">\n<div class=\"row\">\n<div class=\"container py-2\">\n<div class=\"row\">\n<div class=\"col-12\">\n<div class=\"bg-white p-4\">\n<h6 style=\"text-align: center;\">Calendario consumista<\/h6>\n<p>\ud83d\udc49<strong>Rebajas de invierno<\/strong> (7 enero &#8211; finales marzo)<br \/>\n\ud83d\udc49<strong>Blue Monday<\/strong> (3\u00ba lunes de enero &#8211; 17 enero)<br \/>\n\ud83d\udc49<strong>San Valent\u00edn<\/strong> (14 febrero)<br \/>\n\ud83d\udc49<strong>D\u00eda del Padre<\/strong> (19 marzo)<br \/>\n\ud83d\udc49<strong>D\u00eda de la Madre<\/strong> (primer domingo de mayo)<br \/>\n\ud83d\udc49<strong>Prime Day<\/strong> (21-22 junio)<br \/>\n\ud83d\udc49<strong>Rebajas de verano<\/strong> (1 julio &#8211; septiembre)<br \/>\n\ud83d\udc49<strong>Vuelta al Cole<\/strong> (1 de septiembre)<br \/>\n\ud83d\udc49<strong>Halloween<\/strong> (31 octubre)<br \/>\n\ud83d\udc49<strong>Singles Day<\/strong> (11 de noviembre)<br \/>\n\ud83d\udc49<strong>Black Friday<\/strong> (4\u00ba viernes de noviembre &#8211; 27 noviembre)<br \/>\n\ud83d\udc49<strong>Cyber Monday<\/strong> (lunes tras BF &#8211; 29 noviembre)<br \/>\n\ud83d\udc49<strong>Navidad<\/strong> (noviembre &#8211; 25 diciembre)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":1,"featured_media":14611,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-38413","post_profundidad","type-post_profundidad","status-publish","has-post-thumbnail","hentry","category-consumo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday, d\u00eda negro para el planeta - ES | Greenpeace Espa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday, d\u00eda negro para el planeta - ES | Greenpeace Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Vivimos en un planeta con recursos limitados, pero a\u00fan as\u00ed, utilizamos muchos m\u00e1s de los que necesitamos. Con el actual ritmo de consumo, necesitar\u00edamos tres planetas para suplir la demanda actual de todo tipo de art\u00edculos. La publicidad consumista, la b\u00fasqueda exponencial de beneficios de las grandes empresas, la obsolescencia programada, la globalizaci\u00f3n, las modas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/\" \/>\n<meta property=\"og:site_name\" content=\"ES | Greenpeace Espa\u00f1a\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greenpeace.spain\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-24T17:40:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/es.greenpeace.org\/es\/wp-content\/uploads\/sites\/3\/2019\/01\/709457b2-gp0stqd13_medium_res.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@greenpeace_esp\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/\",\"url\":\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/\",\"name\":\"Black Friday, d\u00eda negro para el planeta - ES | Greenpeace Espa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\/\/es.greenpeace.org\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/es.greenpeace.org\/es\/wp-content\/uploads\/sites\/3\/2019\/01\/709457b2-gp0stqd13_medium_res.jpg\",\"datePublished\":\"2021-11-12T09:46:36+00:00\",\"dateModified\":\"2021-11-24T17:40:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/#primaryimage\",\"url\":\"https:\/\/es.greenpeace.org\/es\/wp-content\/uploads\/sites\/3\/2019\/01\/709457b2-gp0stqd13_medium_res.jpg\",\"contentUrl\":\"https:\/\/es.greenpeace.org\/es\/wp-content\/uploads\/sites\/3\/2019\/01\/709457b2-gp0stqd13_medium_res.jpg\",\"width\":1200,\"height\":800,\"caption\":\"An activist disguised as a Queen of Old Clothes promotes a Buy Nothing Day on \\\"Black Friday\\\" as part of the campaign to reduce overconsumption. The Trash Queen wears a seven metres long train made from used clothing. Greenpeace activists as trainbearers present the Trash Queen as an ambassador of the Detox our fashion campaign and call on the public to pursue a sustainable fashion lifestyle. The message on the paper bags reads: \\\"Trendy today - Trash tomorrow\\\". Fuer einen verkaufsfreien Tag wirbt am \\\"Black Friday\\\" eine \\\"Trash Queen\\\" in der Hamburger Innenstadt. Ihre sieben Meter lange Schleppe aus Altkleidern symbolisiert die weltweite Menge an textilem Muell. Die Altkleiderkoenigin wirbt fuer nachhaltigen Modekonsum. 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