{"id":38430,"date":"2021-11-12T11:44:17","date_gmt":"2021-11-12T09:44:17","guid":{"rendered":"https:\/\/es.greenpeace.org\/es\/?post_type=post_profundidad&#038;p=38430"},"modified":"2021-11-25T14:52:29","modified_gmt":"2021-11-25T12:52:29","slug":"publicidad-consumista-para-comprar-sin-pensar","status":"publish","type":"post_profundidad","link":"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/publicidad-consumista-para-comprar-sin-pensar\/","title":{"rendered":"Publicidad consumista para comprar sin pensar"},"content":{"rendered":"<p><strong>\u00bfCu\u00e1ntos anuncios de descuentos de <em>Black Friday<\/em> has visto en el \u00faltimo mes?<\/strong> \u00bfCu\u00e1ntos porcentajes de descuentos te han metido por los ojos? No es casualidad, la publicidad consumista es la herramienta usada para generar necesidades que muchas veces no tenemos: m\u00e1s pares de zapatos, un m\u00f3vil m\u00e1s nuevo, m\u00e1s abrigos, m\u00e1s art\u00edculos, m\u00e1s, m\u00e1s, m\u00e1s. No es que te ahorres un dinerillo, es que no te lo ibas a gastar en absoluto en primer lugar.<\/p>\n<p>Cada a\u00f1o, el consumismo aumenta. En 2019, el <strong>33% de los consumidores espa\u00f1oles afirm\u00f3 que realizar\u00eda compras para aprovechar el <em>Black Friday<\/em>.<\/strong> En 2020 esa cifra subi\u00f3 hasta el 40%. Este aumento se debe en parte a los <strong>mecanismos publicitarios que las grandes empresas utilizan<\/strong> para convencernos de que necesitamos comprar sus productos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38743\" src=\"https:\/\/es.greenpeace.org\/es\/wp-content\/uploads\/sites\/3\/2021\/11\/publicidad-consumista.png\" alt=\"publicidad consumista\" width=\"800\" height=\"596\" srcset=\"https:\/\/es.greenpeace.org\/es\/wp-content\/uploads\/sites\/3\/2021\/11\/publicidad-consumista.png 800w, https:\/\/es.greenpeace.org\/es\/wp-content\/uploads\/sites\/3\/2021\/11\/publicidad-consumista-730x544.png 730w, https:\/\/es.greenpeace.org\/es\/wp-content\/uploads\/sites\/3\/2021\/11\/publicidad-consumista-500x373.png 500w, https:\/\/es.greenpeace.org\/es\/wp-content\/uploads\/sites\/3\/2021\/11\/publicidad-consumista-768x572.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"author":1,"featured_media":3574,"parent":38413,"menu_order":3,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-38430","post_profundidad","type-post_profundidad","status-publish","has-post-thumbnail","hentry","category-consumo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad consumista para comprar sin pensar - ES | Greenpeace Espa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/publicidad-consumista-para-comprar-sin-pensar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad consumista para comprar sin pensar - ES | Greenpeace Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"\u00bfCu\u00e1ntos anuncios de descuentos de Black Friday has visto en el \u00faltimo mes? \u00bfCu\u00e1ntos porcentajes de descuentos te han metido por los ojos? No es casualidad, la publicidad consumista es la herramienta usada para generar necesidades que muchas veces no tenemos: m\u00e1s pares de zapatos, un m\u00f3vil m\u00e1s nuevo, m\u00e1s abrigos, m\u00e1s art\u00edculos, m\u00e1s, m\u00e1s, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/publicidad-consumista-para-comprar-sin-pensar\/\" \/>\n<meta property=\"og:site_name\" content=\"ES | Greenpeace Espa\u00f1a\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greenpeace.spain\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-25T12:52:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/es.greenpeace.org\/es\/wp-content\/uploads\/sites\/3\/2017\/11\/iStock-510387440.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4806\" \/>\n\t<meta property=\"og:image:height\" content=\"3264\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@greenpeace_esp\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/publicidad-consumista-para-comprar-sin-pensar\/\",\"url\":\"https:\/\/es.greenpeace.org\/es\/en-profundidad\/black-friday-dia-negro-para-el-planeta\/publicidad-consumista-para-comprar-sin-pensar\/\",\"name\":\"Publicidad consumista para comprar sin pensar - 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